Help for Church Webmasters
Issue 21
5/04/03
Many webmasters have no clue as to how their sites are doing
in the search engines. Nor do they know how to improve their rankings. Search
Engine Optimization (SEO) is not something to be taken lightly. It’s not rocket
science, but you can really mess up your rankings while you figure out how SEO
works? So what is a webmaster to do? Especially a church webmaster who doesn’t
have any budget to pay someone else to do it for you.
The simple answer is read articles from the experts and pick
up what you can. Ok that sounds good, but where are the experts and how do I
figure out which expert to believe? That’s a much tougher thing to figure out.
But since you are reading my article, here’s my suggestion. The folks at
MediumBlue know what they are talking about. Their current article is about
Search Engine Myths and they have a good selection of other articles archived.
Check them out at http://www.mediumblue.com/newsletters/search-engine-myths.html.
In Issue 19 I talked about avoid SPAM by hiding your email
on web pages. Here’s another article on that same topic. I know, that’s just
what you need another expert to listen to – but this expert is REALLY an
expert. Plus they basically agreed with what I said and they give some more
detail. Check out their study and article at http://www.cdt.org/speech/spam/030319spamreport.shtml.
Be sure to check out their tool at the bottom of the page on encoding your
email addresses. Very useful!
See ya,
Bill
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the fine print…
Everything in this newsletter is freely distributable – unless otherwise
noted. Please forward to your friends.
Send me an email (webmaster@downeychurch.org)
if you would like to get your own copy of this newsletter. It is published
whenever I find something of interest to send out. Feel free to send me ideas,
questions and suggestions for future issues.
Previous issues are available at http://www.downeychurch.com/HelpForChurchWebmasters.html.
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It would be way cool if you could mention this resource somewhere on your web page! You can link to “Help for Church Webmasters” at http://www.downeychurch.com/HelpForChurchWebmasters.html